Ahead of the holiday season, Ikea has launched two Canadian campaigns by indie creative Rethink, targeting English and French speakers. The "Twelve Days" spot features a family home overrun with leaping lords, swans a-swimming, and other characters from the classic holiday song brought to life with CGI. The 30-second film ends with the tagline: "Get them something they actually need," positioning Ikea as the go-to destination for practical gifts people actually want. https://bit.ly/3JMdnE3 | Adw