For a limited-time only, visit John Wayne: The Genuine Article, the largest collection of John Wayne memorabilia on display at the Gaylord Opryland Resort & Convention Center in Nashville, TN. The interactive installation chronicles Duke's authenticity in his Western lifestyle, on-screen and off. See how Duke becomes the most famous cowboy in the world starting November 17. Purchase tickets at genuinearticle.johnwayne.com. | JOHN WAYNE

Duke in a commercial for the American Cancer Society. John Wayne was one of the first actors to bring awareness to cancer and even coined it "The Big C". He was advised not to talk about having cancer, as it could hurt his image, but he insisted on bringing awareness to early detection through regular check ups. We carry on this legacy through the John Wayne Cancer Foundation. You can follow all the great programs and research JWCF funds at John Wayne Cancer Foundation or johnwayne.org | JOHN WA

189K views · 8.7K reactions | Timeless values from Duke's 1942 film, In Old California  "You can stampede out of here like a lot of cattle and spread this fever into every town in California if you want to, or you can stay here and get help if you’re sick and give help if you’re not. It’s in your hands, so make up your minds."  What do you think of this scene from over 78 years ago? | JOHN WAYNE | Facebook

59K views · 3K reactions | John Wayne's persona defined his career. Here's a clip of behind the scenes footage filming The Big Trail (1930). Learn more about Duke's origins at John Wayne: The Genuine Article. Get tickets at genuinearticle.johnwayne.com | JOHN WAYNE | Facebook