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The Fastest Way to Make More Money on Shopify is... Fixing the fundamentals! There are three levers that actually move the needle: conversion rate, average order value, and customer acquisition cost. Conversion rate: if 100 people visit your site and 1% convert, that's 1 sale. Get that to 3% and now you're getting 3 sales from the same traffic. Your ads didn't change. Your results did. Average order value: if your AOV is $25 and someone buys, you made $25. If your AOV is $100, that same customer
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