IKEA TV Spot, 'Dream Kitchen'
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IKEA TV Spot, 'Dream Kitchen'
Aug 26, 2013
iSpot.tv
In its 2013 commercial “Start Something New,” IKEA showed how even the smallest choice can break monotony and inspire life-changing adventures. The ad features an elderly man stuck in the same daily routine - walking to the same park, sitting on the same bench, and feeding the same birds. One day, when his usual bench is taken, he buys a simple fold-up chair. That small choice frees him from his routine, allowing him to explore new spots in the park, discover new birds, and eventually travel to
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In its 2013 commercial “Start Something New,” IKEA showed ho…
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