Peroni taps into growing market with alcohol-free beer
Peroni taps into growing market with alcohol-free beer
Mar 31, 2022
thedrum.com
I’ve been alcohol-free for 8 years. Last week, Sainsbury’s substituted my Peroni 0.0% with alcoholic Peroni, and I only realised after I drank it. This isn’t about refunds or vouchers. It’s about how a system can fail so badly that alcohol is given to someone who deliberately avoids it. I asked for answers. I’ve had none. So I’m sharing my story here. (3-minute video – please watch and share.) | Elaine Mackechnie
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I’ve been alcohol-free for 8 years. Last week, Sainsbury’s substitute…
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