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Money | Business | Mindset on Instagram: "This experiment proved one thing — perception beats price 👠💸 In 2018, Payless pulled off one of the boldest marketing stunts ever. They launched a fake luxury store called “Palessi” inside a former Armani location. Gold mannequins. Velvet ropes. Champagne service. Top fashion influencers were invited to shop — and they did. The twist? Those “designer” shoes were regular Payless styles… just rebranded. 🤯 Some guests paid as much as $645 for $20 shoes,

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