Brands are shifting from screens to sounds, using metro audio marketing to turn everyday commutes into memorable experiences. In February this year, Centerfruit disrupted routine announcements on the Delhi Metro with its iconic “laplaplap” jingle, catching commuters off guard and creating massive social buzz. Unlike pushy ads, audio campaigns in metros reach a captive audience - people are already listening for station updates, making them more receptive and less likely to skip the message. What
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