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Have you ever wondered what inspired our logo?🤔 On March 3, 1899, Robert Bosch registered his first trademark: the "burning magnet".🔥🔧 This distinctive symbol was stamped on every magneto ignition device that left his factory, marking the start of our branding legacy. In 1918, chief engineer Gottlob Honold succeeded in refashioning the old trademark to create a new one, the "armature in a circle," which sported clean lines and a high level of recognizability. Watch the evolution and applicati

What is a logo? A brand logo is a symbol that distinguishes one brand from all others. The Bosch logo has evolved from humble sketches to the well-established trademark we have today. In 1918, our chief engineer, Gottlob Honold, was tasked with redesigning our trademark from its original form. He found inspiration in playing on the 'double T' shape projected inside the electromagnetic coil, also known as the Bosch Magneto, simplifying the original burning magnet design that Robert Bosch submitte