FRIGIDAIRE (Pridyider) Most Filipinos grew up calling their fridge a “pridyider,” without realizing it came from a real brand. That brand is Frigidaire, founded in 1916 in Indiana as the Guardian Frigerator Company. In 1918, backed by General Motors, it introduced the first self-contained electric refrigerator, changing how the world stored food. In Filipino homes, the name Frigidaire became so common, it turned into the everyday word "pridyider." The brand didn’t just make appliances. It became