In 1971, design student Carolyn Davidson created the now-iconic Nike “Swoosh” logo for just $35. Hired by Phil Knight while at Portland State University, Davidson’s design symbolized motion and referenced Nike—the Greek goddess of victory. Though unsure of it at first, the logo became a global symbol of athletic excellence. Years later, Nike thanked her with company stock, which grew to be worth a fortune, cementing her place in branding history. | History In Pictures
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Carolyn Davidson - Alchetron, The Free Social Encyclopedia
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Early Startup Days on Instagram: "Carolyn Davidson is the graphic designer behind Nike’s famous Swoosh logo. She designed it in 1971 while still a student, receiving just $35 for her work at the time. Years later, Nike thanked her with company stock, and her simple yet powerful design went on to become one of the most iconic logos in the world. ➡️If you want to get your startup/ business in front of 350k+ founders and entrepreneurs DM us “promo”."
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