Discover Sony's BRAVIA XR TVs' Cognitive Processor XR designed to replicate human brains. Advanced vision & sound processing for complete immersion. Learn more.

Our flagship OLED TV powered by Cognitive Processor XR™ brings out our widest colour and definitive contrast. For movies, games and more, everything is a deeply immersive experience in 4K QD-OLED. Cinematic sound comes directly from the screen.

Explore the compact Sony BRAVIA XR OLED TV A90K, powered by Cognitive Processor XR, makes an ideal gaming display. Enjoy ultra-smooth gaming with 120fps support. 48” Class (XR48A90K)

BRAVIA OLED with XR Triluminos Pro Our widest palette of colors, natural and bright Our OLED (QD-OLED) TV has millions of individual, self-illuminating pixels to deliver more colors than ever before.

Our slim and chic OLED TV is designed with Harmonic Presence to blend harmoniously with your living space, the perfect centerpiece in any room. Aesthetic beauty is perfectly matched with bright Pure black OLED pictures and cinematic screen sound for unforgettable entertainment.

Applicable models: All BRAVIA XR models, X85K, X80K. Dolby Vision and Atmos content compatible with streaming services or compatible content device connected via HDMI input (sold separately). IMAX Enhanced content enables full IMAX Enhanced experience with compatible streaming services such as BRAVIA CORE, or compatible content device connected ...

Experience the great detail OLED TVs have to offer with 4K & four-color pixels producing a bright clear picture. Skip to Header Skip to Main Content Skip to Footer Easy Returns.

The Cognitive Processor XR ™ delivers a picture with wide dynamic contrast and natural colors, replicating how we see the real world. Pure black, lifelike brightness, and billions of accurate colors enhanced by XR OLED Contrast Pro ™ and XR Triluminos Pro ™.

Our Pure Black OLED TV powered by Cognitive Processor XR™ delivers remarkable contrast and every single detail, even in dazzling light or deep shadow. Sound comes directly from the screen, ingeniously immersive.

Sony BRAVIA XR TV perceives and recreates picture and sound, powered by Cognitive Processor XR to provide lifelike colours, contrast and clarity.