Home - TheMarketingblog
featured item 3 Factors That Will Change the Role of Marketers in 2023 Will Corry February 20, 2023 No Comments Digital Marketing Print Marketing: How You Can Enrich Your Customer’s Experience January 9, 2023 No Comments Advertising Building a Business Case for Ad Fraud: The Marketers’ Battle for Bigger Budgets in 2023 December 14, 2022
What Is Growth Marketing? How To Get The Best Of It In 2022
Feb 14, 2012 · Growth marketing is a recent trend in marketing. It originates back to 2010, when Sean Ellis, a famous marketing specialist, first coined the term. The concept of growth marketing (a.k.a. growth hacking) became increasingly popular in 2020. That year, it proved to be a helpful framework for highly unpredictable market conditions. In this article, you
2021 STRONGEST YEAR EVER FOR UK’S AD MARKET
Nov 1, 2011 · Record 26.4% growth put market value at an estimated £30bn last year, with advertising spend now set to reach £32bn in 2022. The latest Advertising Association/WARC Expenditure Report has outlined an even greater recovery for the UK’s advertising market than previously expected, with revised estimates for growth …
The Ultimate Guide to Content Marketing in 2024
Feb 14, 2012 · In today's dynamic digital landscape, content marketing has become a cornerstone strategy for businesses aiming to attract, engage, and retain their audiences. This comprehensive guide will show you how to harness the power of content marketing to improve brand awareness, establish your company as an industry leader, increase conversions, and drive revenue.
Launching a purpose led marketing campaign targeted at Gen Z
Oct 30, 2011 · Image . Marketing to Generation Z: Countless research has shown that Gen Z is the change-making generation. It is no secret then that they value, and are drawn to brands that have a wider purpose – whether that is sustainability led objectives, CSR work or those that shout about how they support their own employees.
The Evolution of Social Media Marketing: From Trends to Strategies
Feb 14, 2012 · In today's digital age, social media has transformed from a mere trend into an indispensable component of marketing strategies for businesses of all sizes. From its humble beginnings as a platform for connecting friends and sharing personal updates, social media has evolved into a powerful tool for engaging with audiences, building brand identity, and driving
Latest News - TheMarketingblog
Optimizely, a frontrunner in digital experience platforms (DXP), has just unveiled a game-changing solution—Optimizely Personalisation—at Opticon London.
6 Essential Steps To Improve Your Company’s Marketing
Feb 10, 2012 · Most business owners today will understand the sheer importance of marketing. In fact, it’s arguably the most important aspect of a business’s success, and if done correctly, it can take your business to an entirely new level. There are many factors that make up a good marketing campaign, and it’s important to keep these things
The Power of Ethical Marketing Practices - TheMarketingblog
Feb 18, 2012 · Changing mindsets to drive change The results from our Brands with Purpose report highlight the growing importance of ethics and sustainability in marketing. With the world becoming more and more socially conscious, consumers not only expect first-class services or products but they also demand that companies maintain and promote ethical values.
How to Know How Much You Should Invest in Marketing
Feb 18, 2012 · Marketing is vital for every business, no matter what the size, and what the sector. Your marketing informs people about the services you offer and the products you sell. It drives engagement, generating sales from new customers and securing repeat business from existing ones. It builds awareness of your brand and promotes sales. When wondering