Your bid strategy report gives you a snapshot of key metrics relevant to each bid strategy type. Understanding these reports is crucial for optimizing your Google Ads campaign performance, especiall

Nov 28, 2025 · Are those pesky competitors bidding against you in Google Ads? Don’t worry, there is something you can do to spy on them and get a competitive edge. This question was recently asked …

The auction insights report lets you compare your performance with other advertisers who are participating in the same auctions that you are. This information can help you make strategic …

Before you begin If you’re not using any automated bid strategies, review About automated bidding to determine if any of them are right for you. If you don’t know where to find your bid strategy status, …

Adjust your bids to increase your return on investment Once you’ve identified which keywords, locations, times, and devices are getting good results, you can adjust your bids accordingly. Here are a few …

Google Ads gives you several ways to bid for your ads, depending on what matters most to you and your business. Most advertisers focus on clicks, impressions, conversions, or views (for video ads).

The bid strategy report is an important tool to understand how your bid strategies are performing. It includes tailored metrics to show you what’s most relevant to each type of bid strategy, as wel