North Carolina freshman Caleb Wilson has reportedly signed a multiyear shoe and apparel endorsement contract with New Balance ...

North Carolina freshman Caleb Wilson made waves with his new multimillion-dollar NIL deal before his freshman season with Tar ...

North Carolina Tar Heels star Caleb Wilson has a new, massive NIL deal. The forward has reportedly signed a multi-year and ...

North Carolina forward Caleb Wilson signed a "a multiyear, multimillion-dollar" endorsement deal with New Balance, according ...

Hubert Davis and the North Carolina Tar Heels landed a gem in their 2025 recruiting class, securing a commitment from ...

North Carolina basketball's Caleb Wilson just reportedly secured a huge show deal with New Balance ahead of the 2025-26 ...

In the age of NIL, college athletes have the opportunity to earn thousands — and in some cases, millions — through endorsement deals that use their name, image ...

NWS Raleigh issued a flood advisory for Edgecombe and Wilson counties Monday night that is scheduled to expire at 11:45 p.m.

New York Giants fans saw a spectacle that only one quarterback in the NFL is always good for. The moonball is a Russell Wilson special, and he put it on display ...

A Cumberland County dad died while his wife and teen daughter suffered minor injuries in the I-95 wreck in Wilson County. At ...

At age 36 and on his fourth team in five years, Russell Wilson believes he can still silence his doubters and rescue a lost ...