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Warner Bros. Discovery Rebrands Max to HBO Max

Warner Bros. Discovery CFO Explains Reasoning Behind Max Rebrand, Potential Company Split

Gunnar Wiedenfels told an investors conference "there’s a lot more openness to discuss the options" ahead for additional industry consolidation in a disruptive streaming era.

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Warner Bros. Discovery CFO basically admits Max rebranding is because people like HBO, not crap

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Warner Bros. Discovery’s streaming service Max becomes HBO Max — again

Max Streaming Service Is Reviving the HBO Name — the One It Discarded Two Years Ago

Warner Bros. Discovery said Wednesday that it was rebranding its streaming service as HBO Max this summer, instead of the current Max.

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Warner Bros Discovery revives HBO Max branding for global push

CNET · 1d

Guess What? HBO Max Is Back in, and Max Is Out as Streaming Service Changes Names

Netflix co-CEO Ted Sarandos tells BI what he thinks of the HBO Max rebrand

Sarandos said that branding was one area in which Netflix had an easier time than its legacy media rivals.

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The history of HBO Max's ridiculously convoluted brand journey

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Warner Bros. Discovery Is Rebranding Max—Again

HBO, Max

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HBO Max Lives! Max to Change Its Name Back After Two Years

This summer, streamer Max will bend the knee and rebrand back to its original name, HBO Max.

· 1d · on MSN

Max will become HBO Max (again)

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Hey, at least HBO Max can laugh at itself

Max, Once Known as HBO Max, Is Calling Itself HBO Max Again. Got It?

Warner Bros. Discovery executives announced Wednesday morning that the streaming service Max would be renamed HBO Max, reinstating the app’s old name and abandoning a contentious change that the comp...

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Max was an all-time bad rebrand

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Max to be renamed HBO Max. The name change nobody wanted

HBO Max Is Back As Warner Bros. Discovery Changes Name, Again

This reversal highlights a crucial lesson many brands learn the hard way: sometimes your established brand equity is more valuable than you realize.

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HBO Max Is Back: WBD Rebranding Streamer This Summer

WUNC · 11h

The streaming platform Max is getting a new name: its old name, HBO Max

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Inside the Warner Bros. Discovery Upfront: Branding Whiplash and “The ‘White Lotus’ Effect”

"It’s not TV, it’s HBO Max ... again," at a presentation that goes hard on executive talking points and largely ignores the studio's recent film successes.

Max Brand Reversal Driven By Warner’s Changing Ambitions, Direction

Warner Bros. Discovery will revert the name of its streaming service to the original HBO Max, which says a lot about how much the company has changed in just two years.

Maine Public7h

Max will once again be HBO Max. Yes, it's aware of the irony

Max will become HBO Max again this summer, Warner Bros. Discovery said this week — two years after the name change that hasn't stuck. Here's what to know about the rebrand (and some others of note).

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Inside the Warner Bros. Discovery Upfront: Big Laughs for ‘HBO Max' Name Change; No NBA, But Shaq Still Stops By to Promote ‘Superman' Movie

Normally, Conan O'Brien and the "Inside the NBA" stars get the biggest laughs at a Warner Bros. Discovery (and before that, a Turner Networks) upfront. O'Brien wasn't there, instead appearing via a quick,

1don MSN

HBO Max Enters Hall of Fame of Corporate Brand Reversals Alongside Netflix, Coca-Cola

Wednesday's name change adds Warner Bros. Discovery to an infamous list of prominent companies that have made well-publicized pivots The post HBO Max Enters Hall of Fame of Corporate Brand Reversals Alongside Netflix,