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A 30-foot statue? Genetically-modified mammoth? Here is what could be in store for Utah’s NHL team following its rebrand.
After 92 years of failure at the IIHF Men’s World Championship, Team USA took home the gold medal on Sunday in Stockholm.
Just a season ago, Utah Hockey Club was a brand-new team trying to fit into its new Utah environment and transition away from ...
The branding of the Mammoth, from the logo to the colors to the merchandise, has generated significant buzz among hockey's ...
Utah Mammoth. That is the permanent brand identity of Utah’s NHL franchise after a 13-month process that included four rounds ...
The mammoth head is visible as a secondary mark on the club's away jersey, which uses the diagonal "UTAH" as its primary ...
The inaugural season for Utah is over. It's time to look at the 48 players under contract. This is Cole Beaudoin's report card.
While uncommon in practice, offer sheets are a way to build rosters in the NHL. Here's how the Utah Mammoth could use them.