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When Will You See AI-Generated Content on Netflix? It's Possible You Already Have
Surprisingly, Sarandos said the company already did it, on an Argentinian sci-fi show called El Eternauta, a graphic-novel adaptation known as The Eternaut in English-speaking markets. For a scene showing a building collapsing in Buenos Aires, Netflix's tech team worked with the filmmakers to generate AI footage that was used as final footage.
Netflix’s first show with generative AI is a sign of what’s to come in TV, film
During a call with investors yesterday, Netflix co-CEO Ted Sarandos revealed that Netflix's Argentine show The Eternaut, which premiered in April, is "the very first GenAI final footage to appear on screen in a Netflix, Inc. original series or film.” Sarandos further explained, per a transcript of the call, saying:
The company that Netflix, Lionsgate and Disney is tapping for AI in its film production is worth R3 billion and will be a big ...
Ted Sarandos has always had an uncanny grasp of titles and stars, conjuring them in his pre-internet days as a video store ...
Netflix said it used generative AI for the first time for a scene in an Argentinean show called "El Eternauta." ...
Netflix has seemingly become pretty comfortable with the use of AI. It uses AI art generators for the intro of its Marvel TV ...
Netflix co-CEO Ted Sarandos sees generative AI as a tool to enhance creativity, not just cut costs. In El Eternauta, AI ...
Netflix co-CEO Ted Sarandos revealed that the streamer has used generative AI while making movies and TV shows. That could ...
Netflix has officially joined the wave of entertainment companies using AI to improve their productions. During a recent ...
Jimmy Kimmel gave a salute to “The Late Show With Stephen Colbert” — and blasted rival network CBS — on Thursday evening, ...
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