Why jorts are this summer’s most divisive (and popular) trend - IN FOCUS: As we near warmer climes, Olivia Petter examines ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

America is at "just the beginning" of a sober-curious shift, as top CEOs of THC-infused beverage brands tout a lifestyle evolution and sales revenue boom.

Actress January Jones channeled Isabel Marant’s nonchalant French-girl style by wearing an oversized sweater and cutoff jean ...

Summer is here, and that means a new batch of protective style trends is emerging. From curly wigs to textured ponytails, see ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Explore the top cannabis trends of June 2025, from infused beverages and wellness products to tech-driven cultivation and ...

O f all the beauty research I'm constantly keeping tabs on, no topic gets me more jazzed than nail trends. There's just ...

If you've been scrolling and you're like "I want guava final boss, baby," then you've come to the right spot. Ellis ...

Stylists say backless shoes such as mules and clogs will be popular this summer. Flip-flops and ballet flats, however, won't ...

Linen trousers are a summer wardrobe essential. Available in a range of colors, as part of coordinating sets and suits, and ...