Kantar research commissioned by The Drum suggested that most of those who saw the Sydney Sweeney American Eagle campaign are ...

Formula 1 isn’t just one of the world’s fastest-growing sports brands; it might be one of the fastest-growing brands, period.

AI is changing everything, but how? Marry Terry-Lush of Hey Honey spoke with three leading marketing minds to gauge the ...

The creative legend thought she was done with advertising. But after a surprise return via Snap – and with AI reshaping the ...

‘Chapter 4: The Denim Cowboy’ was created by TBWA\Chiat\Day LA and directed by Melina Matsoukas, who worked with Beyoncé on ...

If what they are saying about AI is correct, you should probably gather as many contacts as you can as soon as possible.

When TV *loosely* inspires parody and references in advertising, there are good and not-so-good executions. The Drum’s ...

Chris Walker, director of public and external affairs, Advertising Association, offers more info on how adland can play its ...

Despite the criticism it’s faced for the controversial campaign, our exclusive survey of US consumers with Kantar found the ...

Arghaüs, a fictional gallery at the centre of Argos’ mockumentary series, is taking the retailer’s creator strategy in a bold ...

Astronomer’s Coldplaygate and American Eagle’s Genegate saw fake apologies go viral before either business could have their say. Comms strategist Andy Barr dissects how brands should now respond to ...