As it looks to move away from being a boots-driven brand, Dr Martens has announced a growth strategy which will see a new ...

Let’s break down the four steps to becoming an effective marketer, from being simply aware of marketing to putting the ...

New McDonald’s UK CMO Ben Fox says his team “accepts the challenge” after the company’s global CEO called for “better ...

Puma’s increased its marketing investment and focused on elevating its brand in order to reach a younger consumer. How ...

There is a significant role for marketing in any organisation seeking growth, but only if allowed to flex its strategic ...

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...

As BrewDog undergoes a “refresh”, YouGov BrandIndex data finds all the brewer’s brand health metrics have declined notably ...

Trainline’s Jo McClintock explains how strategic thinking positions marketers as the “active enablers” in business.

As McDonald’s announces the launch of new burger the Big Arch, UK CMO Ben Fox stresses the importance of menu and marketing ...

With Cannes Lions fast approaching, creativity is high on the agenda. But for marketers looking to explain its impact to a ...

The club’s managing director and head of commercial partnerships discuss how a distinct partnership strategy can help propel ...

Marketers who crave ESG narratives about doing social good should focus on how profitable businesses keep people employed and ...