If you're age 35 or younger and your college degree is in a non-STEM field, I'd bet that you've heard (more than once) some variation of "Oh, so you studied [insert name of discipline that falls under ...

Most companies don’t suffer from a design problem. They suffer from a duplication problem. Teams across large organizations repeatedly reinvent the same digital elements such as buttons, forms, and ...

Most marketing and advertising agencies receive fixed or labor-based payment for their work, rather than commission-based payment, according to recent research from the Association of National ...

Standing out to the C-suite is vital, because the execs there hold much of the decision-making power in an organization. They are also the most frequently targeted audience in multichannel campaigns.

Customer benefits are the key to understanding how competition effects companies. When a company segments the market by means other than how its products or services benefit its customers, it is ...

AI democratization is reshaping SaaS. B2B leaders must move beyond rigid contracts to flexible, customizable, AI-native ...

Artificial Intelligence - Do marketers know terms related to AI search engine optimization like GEO, AEO, and LLMO? Which ...

Internet users say multi-level marketers are the third-most annoying type of people online, after trolls and racists, according to research from WhoIsHostingThis.com. The report was based on data from ...

Marketing Content - Some 47% of B2B marketers plan to increase their use of original research and data-driven thought ...

A lot of B2B marketing these days feels like it's coming off an assembly line: launch a campaign, push out necessary emails, track clicks, and hope something useful shakes loose. But your buyers are ...

Your webinar just ended. The chat was active. Questions were great. Attendees stayed until the end. Then comes the part where most B2B marketers drop the ball. Too many B2B marketers send a generic ...

The number of people globally who use the Internet jumped from 2.1 billion in 2013 to 5.2 billion in 2023. That incredible growth has fueled an explosion in the volume of online clicks, swipes, and ...