Discover why and how to build B2B communities that boost brand awareness, customer loyalty, and business growth.

Would you like to boost the effectiveness of your social media marketing while also increasing employee satisfaction and ...

Explore three effective methods for enhancing post-purchase engagement and improving B2B customer retention and lifetime ...

Does a logo need to get overhauled every so often to show the brand has a fresh identity? Or should it stay mostly the same to maintain consistency? The answer seems to be that it depends on the brand ...

With the right framing—crafting a story with a message in mind—you can change narratives, highlight key themes, and build a ...

Which elements in direct mail pieces are most likely to spur people to take action? What types of images in direct mailings do people find most appealing? To find out, researchers at Lob and Compere ...

Well, friend, today is International Talk Like a Pirate Day. So shore up your best pirate puns and show them off in your meetings today. Or see how many slightly extended "Arrs" you can work into ...

I have two cats, who are my life. And buying things for them is such a unique experience for me that I'll happily spend on them like I never would on myself. How do you make B2B wares as enticing to ...

In 1933, US President Franklin D. Roosevelt had a product to sell. It was a collection of programs and financial reforms known as the New Deal, which Roosevelt believed could help to catapult the ...

Tonight is both a full supermoon and a Harvest Moon. Earth's BFF will seem bigger (it's closer to us), making it super. It also appears to rise faster, meaning more moonlight for a few days, which was ...

What makes B2B ads effective on LinkedIn? Do the drivers of ad effectiveness change based on campaign goals? To find out, researchers at MAGNA and LinkedIn ran a series of experiments in which ...