As US brands dominate the top 10 in Kantar's BrandZ 2025 ranking, Chinese companies and APAC players like Airtel are rapidly ...

At ‘The One Show 2025’, Indian agencies carve out their share of the spotlight with 10 Pencils and plenty of perspective.

Affordable brands thrive by meeting emotional needs, using smart packaging cues, and moving beyond price cuts, explain Ipsos ...

King Khan’s Met Gala debut exposed a PR and media blind spot—one that marketers must fix if India’s soft power is to land ...

A few IPL teams have shown that strategic PR can grab attention through purposeful design—not just shoutouts, says Star ...

By turning rust from a silent nuisance into a full-blown antagonist, AM/NS India reframes how industrial tech can be marketed. No dry specs, just sharp storytelling and even sharper satire. It’s not a ...

AI gives businesses the power to reduce drop-offs and increase conversion, not by shouting, but by listening, says Engati ...

AJIO, part of Reliance Retail, is an online fashion platform offering curated global and Indian brands. DCM Shriram ...

Beauty brand Renée Cosmetics launched a campaign that breathes new life into a timeless family tradition with a sprinkle of ...

Campaign charts the WPP media arm's history amid ongoing change under global chief executive Brian Lesser.

As digital-first brands prioritise values over visuals, Edelman India’s senior strategist says that the packaging playbook is ...

Leo India’s rebranding is more than cosmetic. It reflects a deep, structural shift in how the agency approaches creativity, ...