CEO Olga Dulinskaya explains why brands need less data, sharper personalisation, and unified platforms to navigate emerging ...

AnyMind Group's deputy head of publisher growth for India explains when to use advocacy, when to go for scale – and why smart ...

In an industry built on originality, storytelling, and brand expression, the creeping influence of algorithmic solutions is ...

AnyMind Group's deputy head of publisher growth for India explains when to use advocacy, when to go for scale – and why smart marketers use both.

Snapdeal launched its new brand campaign, ‘Nazar atak jaaye’ (Your vision gets stuck). Developed by Snapdeal’s in-house brand team, it takes a wildly humorous approach to bring alive how ...

As X merges deeper with xAI and CEO Linda Yaccarino steps away, brands are left grappling with a platform that seems less ...

With creators, AI tools and Prime Day synergy, the ecommerce platform is crafting a conversion-first beauty playbook for ...

Analysts at investment bank Citigroup called it a “pretty grim statement” from WPP and said that the guidance was a “bit of a ...

The era of lazy personalisation is over. Epsilon senior vice president for analytics believes that marketers must now trade ...

Michael Frohlich ( above, right ), formerly Weber Shandwick’s EMEA CEO, will take over WPP’s comms and corporate affairs from ...

Articles written by Julia Walker ...

Zomato has launched its latest campaign, ‘Fuel your hustle’, celebrating the quiet grind behind some of India’s loudest names ...