Seiko formalises beloved Rolex-fan nickname with watch world's first official Pepsi collaboration, the Seiko 5 Sports x Pepsi ...

The first MoonSwatch with Snoopy on the dial triggered a brief return to the excitement of the early mania for the Omega x ...

FiftDesigned for explorers and ocean enthusiasts, and by default English outdoor events with every meteorological uncertainty ...

Friday was a public holiday in Switzerland, which may explain the watch industry’s silence in the face of a new 39% tariff ...

While Swiss watchmakers activate an unprecedented airlift of stock into the United States, the country’s leaders are said to ...