Microsoft aggressively dealt with AI scams and policy abuse, removing a record number of ads and upgrading its enforcement ...

Most companies now rely on SEO teams to steer AI strategy, but many marketers feel unsure about AI Overviews and lack ...

Google Ads lets you A/B test broad match keywords within a single Smart Bidding campaign, eliminating the need for duplicated ...

Traditional metrics can’t capture how campaigns interact. Test for multiplicative and synergistic effects and rethink paid ...

Search habits are shifting—and the platforms search marketers have relied on for years are no longer the whole story.

Clicking on the star icon will show more news content from that site in Google Search. It is a Search Labs feature, and opt ...

Reid said ads are coming to AI-powered search, offering advertisers new opportunities to target more specific, high-intent ...

Even in AI-driven search, clean URLs support better SEO. Explore how structure, keywords, and canonicalization influence ...

Strategy in 2026 means meeting users where they scroll, swipe, and trust. These realities show how discovery is being ...

Starting today, Google Ad Manager is making Offerwall generally available. Offerwall is a flexible content access tool that ...

Google AI Mode is now available outside of the US, with Google’s first international expansion of the future of its search ...

AI Overviews are pushing paid ads out of sight. Adthena analyzed 10 million SERPs to show where brands are losing ground and ...