In the summer of 2005, Cenveo’s CEO, Robert G. Burton, found himself at the center of a bitter proxy war. An activist ...

For decades, direct-to-consumer (DTC) pharmaceutical ads have been a staple of American television—softly lit scenes, ...

Business Process Automation (BPA) is the practice of using technology to streamline repetitive, rule-based activities across ...

In a digital world that treats precision as a virtue, attribution reminds us that understanding is a higher one. It’s a call ...

Big data shines a light across the expanse, showing the outlines of behavior. Small data shines inward, capturing moments of ...

This article was originally published in 2006 and was last updated June 12, 2025. Tension: Legacy companies chase… ...

Auto Trader, the leading car retail platform, is embarking on its most significant marketing endeavor to date.

We asked 18 SEO experts what they wish they knew about SEO when they first started and how it would have changed their ...

Today’s best campaigns function more like cultural ecosystems than campaigns: they include audience reactions, remix culture, ...

This article was originally published in early 2025 and was last updated on June 12, 2025.

Kona Big Wave, which was previously known as Kona Brewing Co., has launched the "Share the Big Waves" campaign.

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