Nestlé, LVMH and L’Oréal are launching AI-powered digital twins that will help the companies produce marketing content at scale.. Nestlé is looking to scale the technology for brands such as Purina, ...

Investors seeking steady performance are pressuring CPGs to cut costs and focus on their pricing strategies. However, these tactics can be shortsighted and reduce further alienating consumers and ...

Nestlé is creating a new center dedicated to deep technology innovation as part of its efforts to strengthen its research and development (R&D) operations.. Also Read: L'Oréal opens largest research & ...

NielsenIQ has kicked off a four-part study on how Americans and Canadians feel about tariffs, establishing a baseline with a survey conducted before President Donald Trump’s April 2 tariff ...

L’Oreal CEO Nicolas Hieronimus highlighted the challenges CPGs continue to face with anti-theft devices in retail stores.. The remarks came during the beauty company’s most recent earnings call with ...

Digital & AI Themes. CPGs are embedding AI and digital capabilities across the five levers: Category Management: AI enables smarter assortments, dynamic pack-price strategies and personalized RGM. R&D ...

L’Oreal ’s use of generative AI technology is taking its concept creation timeline from weeks to days, expedited by image models from Google.. The company has been using Imagen 3 and Gemini multimodal ...

Mondelez International ran a successful connected TV (CTV) campaign during the fall football season.. The goal of the campaign was to increase awareness of the Nabisco portfolio during the season and ...

Will shoppers buy three bottles of laundry detergent instead of one if it means a better and more eco-friendly experience? Henkel thinks they might.. The CPG visited the CES show in Las Vegas this ...

United Legwear & Apparel is optimizing its supply chain network by implementing AI-powered traceability.. The 25-year-old, New York City-based apparel manufacturer owns the Pro Player, Lemon, and ...

Southern Glazer’s Wine & Spirits is expanding its distribution network with the acquisition of Horizon Beverage Group, a New England-based alcohol distribution company across the wine, spirits, and ...

The Molson Coors Beverage Company is bolstering its planning capabilities as part of its long-term integrated business planning (IBP) strategy.. The new functionality will consolidate planning across ...