Hot Ones,” the popular YouTube chicken wing-eating show, is selective when striking deals with brands.

AI should enable brands—not the other way around. Use AI to extend promise into new expressions, but don’t let the tech define voice, values or vision. AI is an enabler, but it’s a powerful one. For ...

Solo Brands has been dealing with sliding sales of Solo Stove. Solo Stove’s 2024 fourth-quarter net sales decreased 16.8% to ...

Spotify is expanding its programmatic ad partnerships with Google and Magnite, which will now have access to the music app’s ...

The Publicis Media agency picks up more of the account including its nutrition business from GroupM's Mindshare.

Marriott Bonvoy is unveiling its first work from new creative partner Wieden+Kennedy New York, a platform designed to highlight the inspirational power of travel.

In this edition of the round up, “The Office” heads back to Chili’s, Coca-Cola’s name-on-can stunt gets interactive and brands dip into bowls of ice-cold Saratoga Spring Water. Meanwhile, beer brands ...

Microsoft and Pearpop use AI, creators and cultural moments like Art Basel and NYFW to drive awareness and sales for emerging ...

Podcast consumption is soaring, and creators are increasingly launching new shows—both of which are fueling a podcast ...

Fast-growing non-alcohol brand Athletic Brewing, now reaching bars, stadiums and concerts, is still waiting to be discovered.

TikTok is projecting an air of confidence that the app will remain operational in the U.S. beyond Saturday's deadline to ...

Aid’s artful products, the National Autistic Society’s moving new film and new spots for Harry’s, Peleton and Zillow.