E.l.f. Beauty announced Wednesday it will acquire Hailey Bieber's three-year-old beauty company Rhode for $1 billion.

Influencer Hailey Bieber, wife of pop star Justin Bieber, has inked a deal to sell her rhode skincare brand to e.l.f. Beauty ...

Bieber launched the brand in June 2022 and it quickly became a go-to for curated skincare products. Rhode offers an array of ...

Justin Bieber, 31, shared a steamy photo of him embracing his wife, Hailey Bieber, via Instagram. The singer grabbed his wife ...

Hailey Bieber just pulled off one of the biggest boss moves in celebrity beauty. Her skincare line, Rhode, has officially ...

Hailey Bieber has joined the billionaire club thanks to one major career move. Three years ago, the model launched her own beauty company called Rhode. Now, the 28-year-old has just sold the brand in ...

Earlier this year, Bieber tapped investment bankers at JPMorgan Chase and Moelis to find a buyer for the cosmetics brand, ...

I've been in the consumer space for 34 years,” e.l.f. CEO Tarang Amin told Fortune. "I've never seen a business like this.” ...

Beauty has announced that it is acquiring Hailey Bieber's skincare and makeup company, Rhode, in a deal that is potentially worth $1 billion. The deal, one of the largest celebrity beauty acquisitions ...

Rhode, the lifestyle brand founded in 2022 by model and influencer Hailey Bieber, has agreed to be acquired by e.l.f. Beauty ...

Rhode’s vision will continue under e.l.f. Beauty, with Hailey Bieber staying on as chief creative officer to lead the brand’s next chapter.

The deal would mark a shift in strategy and expand into the prestige beauty market as e.l.f. faces weak demand from mass market customers.