Hailey Bieber’s beauty brand rhode sold to budget makeup powerhouse e.l.f. Beauty for $1 billion on Wednesday.

Justin Bieber is celebrating Hailey Bieber's wins. Following the announcement that the model had sold her Rhode skincare company to e.l.f. Beauty for an eye-popping $1 billion on Wednesday (May 23), the pop star took to social media to champion his business-savvy wife in a sweet but subtle way.

Model Hailey Bieber's makeup and skincare brand, Rhode, is being snapped up by Elf Beauty for about $1 billion, giving the budget cosmetic retailer access to a celebrity-endorsed product line that has become hugely popular among Gen Z and millennials.