Flagg, who’s from a small town in Maine close to a New Balance factory, was immediately appealing to the Boston-based brand.

Welcome back to The Athletic's free weekly sports business cheat sheet. Name-dropped: Woody Johnson, Mark Walter, Caitlin ...

As Cooper Flagg prepares to become the No. 1 pick in the NBA Draft, New Balance positions him as the centerpiece of its ...

Led by Sydney Sutton and Quincy Wilson, the Bulldogs delivered another strong showing. Archbishop Carroll and St. John’s also ...

Vanguard’s “How America Saves” report on the state of 401(k) participation is now in its 24th year, and for the moment, all ...

PHILADELPHIA, PA — Richland County athletes excelled on the biggest of stages last week. The New Balance National Outdoor ...

Sure, Adidas Sambas are still going strong, but in Bieber's eyes, New Balances are the underdog shoe of the summer. Give your ...

By signing Cooper Flagg, Shohei Ohtani, Coco Gauff and other young superstars, the 119-year-old sneaker and apparel brand is ...

Happily, the answer is a resounding yes. This week, Drake’s and New Balance—specifically the latter’s Made in UK branch, ...

Sianni Wynn of Pennsauken (center) wins the girls 200 meter dash at the 2025 NJSIAA Meet of Champions, Wednesday, June 4, ...

The Exeter High School girls 4x800-meter relay team competed in the New Balance Nationals Outdoor championship Friday in ...

Hanne Thomsen ran to another record Friday at the prestigious New Balance Nationals Outdoor meet at Franklin Field in ...