Flagg, who’s from a small town in Maine close to a New Balance factory, was immediately appealing to the Boston-based brand.

It’s a really cool feeling, really cool for me to go through and kind of have all the support of Maine behind me,” Flagg told ...

Welcome back to The Athletic's free weekly sports business cheat sheet. Name-dropped: Woody Johnson, Mark Walter, Caitlin ...

As Cooper Flagg prepares to become the No. 1 pick in the NBA Draft, New Balance positions him as the centerpiece of its ...

Vanguard’s “How America Saves” report on the state of 401(k) participation is now in its 24th year, and for the moment, all ...

Happily, the answer is a resounding yes. This week, Drake’s and New Balance—specifically the latter’s Made in UK branch, ...

A few of our favorite deals come courtesy of top brands like Hoka, Asics, New Balance, Nike and more. there's plenty of ...

The 204L uniquely combines the slim structure of ’70s running shoes with tech-inspired textures from the 2000s ...

The New Balance 410 V8 trainer is a stylish running shoe to hit the trails with and it's now on sale! These are kitted out ...

New Balance, one of Flagg's top sponsors, is selling a "Flagg Day" t-shirt for the NBA Draft. And it'll cost you.

If you buy something via one of our links, we may earn a commission. New Balance FuelCell Rebel v4 Running Shoes are just $100 right now, an extremely rare 29% off their $140 list price. This deal is ...