TAMPA, Fla. (WFLA) — McDonald’s is giving Florida customers the chance to rediscover a fan-favorite “snack” for free.

After a nine-year hiatus, McDonald's brought back the popular Snack Wrap to overwhelming customer response, causing temporary ...

Those early Snack Wrap buyers are loyal McDonald's customers. Numerator found that the survey's average respondent has ...

Following the reintroduction of its infamous Snack Wrap, McDonald's ( MCD) suffered a lettuce shortage, as first reported by ...

There’s been plenty of anecdotal rumblings about the success of McDonald’s July 10 Snack Wrap launch. Some stores, according ...

The fast-food giant underestimated how well the product would sell in its early days, which prompted shortages and frustrated ...

The fast food chain has since resolved the issue after customers showed up in full force to try the chicken Snack Wrap.

The return of the Snack Wrap is proving to be even more of a big deal than McDonald’s was hoping for.

McDonald's chicken strategy hits new heights with the return of the Snack Wrap, promising to dominate the fast-food chicken ...

There’s a concept in psychology known as “hindsight bias.” It’s the idea that if you ask people if they think they could have ...