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Nutella maker Ferrero plans to buy WK Kellogg for $3 billion

Froot Loops maker WK Kellogg agrees to $3.1 billion deal from Italy's Ferrero

WK Kellogg on Thursday agreed to be bought by the owner of Ferrero Rocher in a deal worth around $3.1 billion, uniting two of the world's most recognizable consumer brands to weather a tough spending backdrop marked by persistent inflation.

Yahoo Finance on MSN · 3d

Ferrero clinches deal to acquire WK Kellogg for $3.1B, bringing Nutella and Froot Loops under one roof

The deal brings candy and cereal together under one roof as European chocolate giant Ferrero expands its US footprint.

NBC News on MSN · 3d

Italian chocolate giant Ferrero to buy Kellogg's Froot Loops maker

WK Kellogg, the maker of iconic American cereal brands, will be folded into the privately held owner of Nutella and Tic Tacs in a $3.1 billion deal.

22m

Cereal sales declined for decades before Kellogg’s sale to Italian company

Manufacturers have been hard-hit by the changing tastes of consumers, who now seek more low-sugar, portable options for ...

New York Post1y

Kellogg's Froot Loops have 'harmful artificial dyes': shareholder

Kellogg investor Jason Karp called out the cereal maker for using "harmful artificial dyes, such as Red 40, Yellow 6, and Blue 1" in Froot Loops.

News Tribune22m

Breakfast cereal sales declined before Kellogg’s sale to Italian company

U.S. sales of the colorfully packaged morning staple have been in a decades-long decline, a trend back in the spotlight with news Italian confectioner Ferrero Group plans to purchase WK Kellogg, maker ...

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