The ICC WTC Final 2025 between South Africa and Australia saw a 75 percent drop in ad volumes despite record viewership.

Records tumbled for the second successive day in the Edgbaston Test, as Harry Brook and Jamie Smith partnered to lead England ...

Despite record viewership, the ICC World Test Championship Final 2025 witnessed a 75% drop in ad volumes, prompting a re-evaluation of sports broadcasting monetization. Marketers are refining ...

Smriti Mandhana has climbed to third position in the ICC's T20I batter rankings, propelled by her recent century against ...

The opening Test of India's series against England achieved record digital viewership on JioHotstar, reaching 89.1 million ...

Nobel laureate Malala Yousafzai urges global sports bodies to support Afghan female athletes. She emphasizes that enabling ...

England vs. India (Test 2) is available to live stream for free on ICC.TV.

The Indian batting line-up seems to have moved on rather smoothly from Kohli and Rohit Sharma going by the performances so ...

No restrictions on Pakistan sports teams traveling to India for events, despite tensions. Focus on international image ahead ...

July brings with it an action-packed cricketing calendar, with plenty of action across formats, and ICC.tv is set to bring it ...

India's wicketkeeper-batter Rishabh Pant continued his ascent in the ICC Test Rankings, climbing to sixth place in the latest ...

Shiv Sena (UBT) leader Aaditya Thackeray has raised concerns over India competing against Pakistan in the upcoming Asia Cup ...