In addition to the YouTube Shorts ads news, Google also announced that later this year, advertisers will be able to show new visual shopping ads to U.S. customers on Google Search.

Google has unveiled new advertising capabilities for YouTube Shorts at the IAB NewFronts event this week, paving the way for brands to integrate with trending short-form videos more seamlessly.

Google Photos and YouTube Shorts are getting the feature next.

For both YouTube Shorts and Google Photos, the user selects a photograph, then chooses from one of the prompt options. Those AI prompts are pre-suggested rather than written out by the user.

Growing short video views is good news for Google but it will need to monetize those views as well. In Q4 2022, YouTube banked $7.96 billion in revenue — down 8% from last year’s $8.63 billion.

Over on YouTube, Google is rolling out the first wave of generative AI video for YouTube Shorts, but even if you're not a YouTuber, you'll be exposed to more AI videos soon.

Google has integrated Lens into YouTube Shorts. Now, you can search for items you see in videos directly from your phone. How The New Feature Works Here’s how to use Google Lens in YouTube Shorts: ...

Google Lens integration will be added to YouTube Shorts in the coming weeks. The feature will allow users to fire up Lens within a Short and quickly search for what they’re watching.

Google Lens is coming to YouTube Shorts in beta. Funny enough, YouTube frames it as a way to learn more about locations and cultures where videos were shot, but we’re all quite certain that isn ...

The Indian version of YouTube Shorts serves more than 3.5 billion views per day. If the American and global expansions are successful, Google could make inroads in a huge consumer market.