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Ferrero Strikes Roughly $3 Billion Deal for Maker of Froot Loops, Frosted Flakes

The Italian candy maker behind Ferrero Rocher and Nutella is nearing a roughly $3 billion deal to buy the breakfast-cereal conglomerate WK Kellogg, according to people familiar with the matter. Ferrero,

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U.S. Corn Flakes Creator Kellogg Bought By Italian Candy Maker Ferrero For $3.1 Billion

Nutella-maker Ferrero to gobble up cereal giant Kellogg for $3.1 billion

Italy’s Ferrero agrees to buy Kellogg in $3.1-billion deal

Ferrero International SA agreed to acquire WK Kellogg Co. for an enterprise value of $3.1 billion, pushing the Italian family-owned candy business further into the lucrative US market.

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Nutella owner to buy U.S. cereal giant for over $3 billion

Nutella maker Ferrero buys cereal company Kellogg for $3.1 billion

Froot Loops maker WK Kellogg agrees to $3.1 billion deal from Italy's Ferrero

Packaged food makers are also under pressure from Health Secretary Robert F. Kennedy Jr.'s Make America Healthy Again Commission to eliminate the use of synthetic dyes.

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Ferrero to Buy WK Kellogg in Candy-Meets-Cereal Deal

Michigan's WK Kellogg cereal maker set to be bought by Italian candymaker Ferrero

Ferrero to acquire cereal giant WK Kellogg for $3.1B

Ferrero will acquire WK Kellogg in a $3.1B deal, adding top cereal brands like Frosted Flakes and Special K to its growing portfolio.

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Nutella maker to buy Kellogg for $3.1B, hints at future in Battle Creek

The Kellogg cereal business, an iconic Michigan brand, is being sold to Ferrero, an Italian chocolate and sweets company.