The “Just Do It” origin story is a pretty dark one. It was inspired by the final words of Gary Gilmore, a convicted murderer who was executed in Utah back in 1977.

What you didn’t know, however, is that Nike’s “Just Do It” phrase actually originates from a rather sinister moment in time in which there was a double murder. Yes, you read that right.

"You did not see Nike without 'Just Do It.' The slogan became synonymous with the brand and vice versa." Twenty-five years later, it's still Nike's slogan, although global chief marketing officer ...

"Just Do It" is Nike's signature slogan, helping to turn a niche brand into a global multibillion-dollar giant and etching the phrase indelibly into the global memory that it's almost ...

The man behind "Do It For State" social media accounts was sentenced to 14 years in federal prison for his role in an attempt to steal the doitforstate.com domain name at gunpoint.