Starbucks CEO Brian Niccol defends company’s DEI practices, says they are ‘key’ strength of business
Starbucks CEO Brian Niccol reaffirmed during a shareholder meeting this week that the company will continue focusing on ...
Your days of fighting people for one power outlet at Starbucks may soon be over
Starbucks' CEO, Brian Niccol, said the company was testing a store redesign with more seats and power outlets to make the ...
Restaurant Dive1d
Brian Niccol’s 6-month update on Starbucks turnaround plan
The coffee chain’s CEO said investments in store experience are ramping up, but union members say the company isn’t spending ...
KUOW20h
One year later, a union contract for Starbucks baristas is still brewing
It's been over year since Seattle coffee giant Starbucks agreed to start negotiating a national contract with the union ...
Starbucks wants to be your 'third space' again — if you buy something
Customers at a Starbucks in Chicago, Illinois. Starbucks wants customers to stay, sip, and linger longer – but only if ...
Starbucks’ layoffs weren’t about cutting costs, CEO tells remaining workers: ‘We’re not effective’
Starbucks CEO Brian Niccol pointed to company leaders that were “not effective” as reason for a spate of recent changes aimed ...
The Latest Overhaul of Starbucks—by the Numbers
Since then, nine have departed or shifted to different roles under Niccol’s watch.Niccol said Wednesday that he was excited ...
Restaurant Business Online1d
Starbucks is rethinking its coffee shops
CEO Brian Niccol acknowledges some “mistakes” in the past as the coffee shop giant courted mobile and takeout customers. The ...
Global Coffee Report16h
Starbucks tells shareholders it’s taking the ‘right steps’ amid restructuring
As part of Starbucks' 33rd Annual Meeting of Shareholders, CEO and Chairman Brian Niccol shared early progress in the company ...