Coffee giant Starbucks (NASDAQ: SBUX) could use some Wall Street caffeine these days. As of this writing on March 18, the stock is down 15% since the end of February. The broader market is also ...

Starbucks CEO Brian Niccol reaffirmed during a shareholder meeting this week that the company will continue focusing on ...

Starbucks CEO Brian Niccol drives changes for a welcoming store environment, boosting customer visits by 300%.

Starbucks' CEO, Brian Niccol, said the company was testing a store redesign with more seats and power outlets to make the ...

Starbucks CEO Brian Niccol is focused on bringing the company back to its roots. During his first shareholders meeting last ...

CEO Brian Niccol recently shared some positive feedback about the company’s new “Back to Starbucks” changes, which is its ...

The coffee chain’s CEO said investments in store experience are ramping up, but union members say the brand isn’t spending ...

Starbucks CEO Brian Niccol reaffirmed during a shareholder meeting this week that the company will continue focusing on diversity, calling it a key part of the coffee giant's strength.

Starbucks is trying to revive the old-time coffeehouse feel while adding some modern touches, Bloomberg is reporting.