A skincare startup got bought for $190 million—then shut down. Here's what entrepreneurs can learn from the rise and fall of Apostrophe and how to stay focused on what really grows your business.

Its over. An organization called the Apostrophe Protection Society has given up its 18-year battle to rescue the beleaguered punctuation mark from decades of misuse — with its founder declari… ...

Apostrophe in your name can cause a world O'trouble. NEW YORK — It can stop you from voting, destroy your dental appointments, make it difficult to rent a car or book a flight, even interfere ...

It’s always a good day to celebrate the apostrophe, but Aug. 15 may be the best day: ’Tis International Apostrophe Day, the annual commemoration of a crooked little line that punches above its ...

All Apostrophe subscriptions were canceled with immediate effect Friday, but Hims & Hers, the near $1.5 billion telehealth ...

You will notice I didn’t use an apostrophe just there. That’s because on Aug. 3, 2020, the company dropped a bombshell: It was nixing the apostrophe, going from Bojangles’ to Bojangles.

Apostrophe, a skin care telehealth brand headquartered in the Bay Area, is shutting down after almost four years under the Hims & Hers corporate umbrella. The skin care company, founded in ...

The apostrophe policy was reported last month by a local news site, The Stray Ferret, after a resident complained to the publication about the new sign for St. Mary’s Walk. Image.

The apostrophe is there to let you know we’re talking about a man called Bill rather than a wad of paper money. But even without the apostrophe, context would instantly make the meaning clear.

But jettison the apostrophe in, for example, Veterans Affairs Medical Center (even though there used to be one in Veterans’ Administration). The long-standing trend has been to skip the apostrophe in ...

Thursday, Aug. 15, is International Apostrophe Day. It couldn’t have come at a more perfect time. amid confusion over the possessive name of the Democratic candidates for president and vice ...

Because Apostrophe doesn’t try to mask the chemical scent with added fragrance (love!), it does have a strong scent that I don’t find all that appealing. Luckily, as soon as I rub it in, the ...