Researchers criticize A-B testing, warning it yields unreliable ad performance conclusions due to divergent delivery issues.

Wingify serves over 6,000 clients across 90 countries, competing with global players like Optimizely and Bloomreach.

Private equity firm Everstone is acquiring a majority stake in bootstrapped SaaS major Wingify for about $200 Mn.  While ...

Aims to simplify A/B testing and boost conversions Middletown, Delaware--(Newsfile Corp. -) - Keak is proud to announce the ...

Caffeinated Capital, a San Francisco venture firm started by solo capitalist Raymond Tonsing, is raising $400 million for its ...

In today’s ecommerce landscape, many businesses still rely on traditional pricing methods that often fall short of maximizing revenue potential. Cost-plus pricing, where merchants simply add a markup ...

Online A-B testing in digital advertising may not be delivering the reliable insights marketers expect, potentially creating misleading conclusions about ad performance.

Oman-based SaaS provider Sampo AI has closed its pre-seed funding round, securing $750,000 co-led by Omantel Innovation Labs ...

Are you a Shopify store owner struggling to rank higher on search engines and increase the visibility of your e-commerce store? Search engine optimization (SEO) is the single solution for all your ...

Lazada, Southeast Asia’s leading eCommerce platform, and Peak3, a global leader in insurance technology, have announced the launch of a joint venture (JV) to build the leading digital and embedded ...