In December 2024, Under Armour was announced as the official and exclusive uniform partner and performance outfitter of ...

NBA All-Star Game is still a month away, but that has not stopped Nike from celebrating the annual basketball festivities.

A’ja Wilson is one of the top women’s basketball players. She got into basketball with the support and encouragement of her ...

The success of Sabrina Ionescu's sneakers is expected to be emulated this year by A'ja Wilson and Caitlin Clark's signature lines, according to Boardroom's Nick DePaula.

Nike cut him loose, but Kyrie Irving landed on his feet with Anta. Now, the shoes are seeing a surge in demand.

Although she was dubbed the most elite women’s basketball player ever by South Carolina head coach Dawn Staley, Bueckers ...

We will deliver bold, creative marketing that leverages our athletes in sport moments and drive the ground game authentically ...

From the 'Black Cat' Air Jordan 4 to the Adidas AE 2, these are the biggest sneaker releases coming this year.

In 2019, the former No. 1 overall pick signed a five-year, $75 million deal with Jordan Brand, which at the time was the second-largest shoe deal in history. The fourth iteration of his signature ...

The race for the No. 1 pick in the 2025 NFL Draft is tighter than ever. Unlike last season, when the Carolina Panthers had the worst record all but locked up, this year features a four-way tie at ...

Speaking on the Kelce brothers’ “New Heights” podcast, Clark described her debut season in the WNBA as “life-changing” when ... deal with Nike worth $28 million that includes a signature shoe. This ...