Tariffs, sales surges, price hikes, slashed ad spend and the go-ahead for a long-awaited IPO amid trade chaos – it’s just another breathless seven days in Shein world.

Online shopping giants Temu and Shein saw their sales rebound in March and April as US shoppers stockpiled products like makeup brushes and home appliances before tariff-led price increases set in. Shein recorded some of its best US sales growth in the past 12 months as revenue jumped 29 percent in March compared to a year earlier and then accelerated further to 38 percent over the first 11 days of April,

As Shein moves production to Vietnam to dodge US tariffs, factory owners in China’s “Shein villages” are seeing sharp order declines.