FINDING the perfect pair of jeans can be a nightmare – especially if you’re a shorter gal. But a petite Primark worker has insisted a new store arrival is the answer to any denim problems. And with ...

CALLING all fashion fans – Primark has made a major change to its denim section and it’s bound to leave you beaming. So if you are struggling to find a pair of jeans that fit you perfectly (and don’t ...

A pair of £15 jeans outperformed a £150 alternative in terms of durability, a new study has found. The University of Leeds teamed up with Primark to assess the longevity of its items in comparison to ...

A Primark shopper has sparked debate after noticing that the size 16 jeans were 'several inches' longer than the smaller size eight. Kelli, a diet consultant from the UK, said it was something she'd ...

Primark has released their £16 jeans which are 'the most wanted this season' which shoppers say they 'love'. Showcasing the barrel jeans on their Instagram, Primark styled the jeans which left ...

A Primark shopper was left "traumatised" after as she couldn't find two pairs of trousers that fit in the same size - and documented the whole experience on social media. Molly, who posts under the ...

One of the most exciting aspects of having a baby is the chance to dress them in adorable and stylish clothes. However, it’s also true that there are times when the budget doesn't stretch to high-end ...

The retailer, which shuns online sales, has garnered the nickname “Primani,” as in Giorgio Armani, for its marriage of fashion and everyday price tags. The Dublin-based chain thinks that formula will ...

Inspired by UK NGO Waste and Resources Action Programme (WRAP), Primark says its durability guidelines are designed to set the bar for how retailers can extend the life of their clothing and ...