Why minus the plus from Apple’s TV products? It seems that the California company has a broader idea of where it can take its ...

Apple TV+ announced on Monday, Oct. 13 that it was dropping the plus sign, becoming Apple TV but no word as to when the ...

Eddy Cue, Senior Vice President of Services at Apple, is giving insight into the rebrand of Apple TV+ into simply Apple TV.

In a guest appearance on The Town podcast hosted by Matt Belloni, Eddy Cue discussed why the company decided to drop the ...

Apple is rebranding its Apple TV+ streaming service to just Apple TV, simplifying the naming scheme across its streaming ...

Interestingly enough, the tech and entertainment conglomerate also dropped a key piece of streaming news alongside its ...