Live Sports, the Presidential Election, and Streaming Growth Signal a Shift in Consumer Viewing Habits as AI-powered Targeting Unlocks New ...

Samba TV, a specialist in AI technology for media analytics, has released its State of Viewership Report for the second half of 2024, analysing 51 billion hours ...

Samba TV has released its H2 2024 State of Viewership Report showing a surge in TV viewership driven by major live events and ad-supported streaming gaining widespread adoption.

As a basic streaming service, YouTube TV still knocks many options out of the park, even if it costs $82/month. What makes it easy to use is the amount of flexibility given to users, with over 50 ...

Streaming was up by 56% in the second half of 2024 but linear TV also grew by 8%, highlighting the importance of live events ...

Here is a list of 2025 TV premiere dates for new and returning series on broadcast, cable and streaming. It's updated daily, ...

For the second half of 2024, streaming was up 56% YoY and linear grew 8%. Live sports, the presidential election and ...