Amazon Prime Video is the first streaming-only broadcast partner for NASCAR Cup Series racing. Here's what to know about the NASCAR on Amazon Prime race broadcasts.

L ove it or hate it, Amazon Prime is here to stay for yet another racing weekend, and its rise is impossible to ignore. NASCAR’s Prime Video debut at the Coca-Cola 600 made wave

NASCAR fans have seen the sport's demographic shift in viewership on Amazon Prime Video as a 'big win' despite losing its older watchers in double digits.

NASCAR is fine with the drop in older viewers, because the numbers also show a massive 32% increase in viewers in the coveted 18-34 age range. In fact, viewership is up in all categories under the age of 55, with a 21% increase in viewers between 25-54.

Here’s a breakdown of how to watch NASCAR races on Amazon Prime Video in 2025. Starting in 2025, five NASCAR Cup Series races will be broadcast live on Prime Video. Cup Series practice and ...

NASCAR’s viewership demographics have shifted since the Charlotte race following the broadcast transition from Fox to Prime Video.

Amazon’s first Cup race drew a peak of 2.92 million viewers, more than any NASCAR cable race in the last three years.

NASCAR fans have grown accustomed to seeing speed, throttle and braking on broadcasts for years. There has been one measurement, though, that has eluded networks and viewers for years. Until

Dale Earnhardt Jr. makes his Amazon Prime NASCAR broadcast debut in a pivotal moment for the sport's digital evolution and audience transformation.