Why is this work relevant for Strategy & Effectiveness? Making fans part of iconic cricket memorabilia: In a cricket-obsessed nation like India, it’s impossible to do anything new when it comes to ...

Presenting the all-new T20 Jersey - One Blue Jersey by MPL," the BCCI said in a tweet. The MPL is an official kit partner for Team India. To every cricket fan out there, this one’s for you.

tweeted the MPL Sports on Thursday. The Board of Control for Cricket in India (BCCI) also shared the video on its Twitter handle, reading as “The Team India World Cup jersey unveil gets bigger ...

tweeted the MPL Sports on Thursday. The Board of Control for Cricket in India (BCCI) also shared the video on its Twitter handle, reading as "The Team India World Cup jersey unveil gets bigger and ...

tweeted the MPL Sports on Thursday. For the first time ever, a Team India Jersey lit up the @BurjKhalifa The #BillionCheersJersey inspired by the cheers of a billion fans reached new heights ...