Do marketers need to completely rethink their search strategies, or is AI search optimization simply a complement to ...

Not all, but many of the search result snippets contain read more links that take you to sections of a web page.

Google said AI Mode will deliver faster, smarter answers and tackle complex questions, comparisons, and planning with ...

A change in acronym does not mean a change in strategy. A Google executive has confirmed what founders have figured out on ...

Travel and hospitality brands are reworking search fundamentals, moving from keyword dependence to memory dependence, ...

CTV is no longer a niche or experimental channel. In 2026, it will earn its place as a core part of the performance media mix. It delivers scalable reach, measurable outcomes and the ability to tie ...

Marion Bernard, Head of Marketing for Google and YouTube Ads in France, points out that nostalgia has evolved from being just ...

If you’ve been following the buzz around Generative Engine Optimization, or “GEO,” you’ve probably seen some wild claims. “AI ...

By the end of 2026, the most successful marketers will have at least one AI-assisted, multi-agent workflow they use daily.

For marketers navigating this convergence of SEO and AI, Semrush One, launched in October 2025, brings both worlds together – ...

Study Breaks Down Differences in Results Between AI Search Engines Like ChatGPT and Google New York City, United States – December 2, 2025 / Search Atlas / Analysis of 18,377 query pairs shows ...

Google has steadily moved towards zero click searches over the past few years, with features such as instant answers and ...